![]() LinkedIn is the opposite of Twitter, where the lifespan of a post is quite long compared to the other social networks. ![]() In addition, Instagram also favors recency and shows the most recent posts to when a user opens the app.ī2B – For business to business companies, the best time to post is between 9am and 10am CST, Tuesday, Wednesday, and Friday.ī2C – For business to consumer companies, the best time to post is between 12pm and 3pm CST, Tuesday, Thursday, and Friday. It has also taken a tip from Facebook and changed their algorithm to show friends and families posts first and companies after. Instagram has become increasingly popular and it’s not slowing down. But, if you were to do this on Facebook, it would become spam-like and Facebook wouldn’t show your posts to your audience.ī2B – For business to business companies, the best time to post is between 7am and 2pm CST, Monday or Thursday.ī2C – For business to consumer companies, the best time to post is between 10am and 11am CST, Monday – Wednesday. ![]() Therefore, it is best to tweet several times a day to higher your chance of reaching your audience. The lifespan of a tweet is very short, so the time you tweet matters more compared to the other social networks. But, more recently, Facebook has changed their algorithm to concentrate audiences timelines more on friends and family, over companies.ī2B – For business to business companies, the best time to post is between 7am and 12pm CST, Tuesday – Thursday.ī2C – For business to consumer companies, the best time to post is around 10am CST, Monday – Wednesday. Facebookįacebook has made, and continues to make a ton of algorithm changes to try and keep both users and businesses happy. But, be warned, this does not take into consideration who your audience is, where they live, what industry your business is in, etc. If you’d like to throw caution to the wind and be very broad, the best time to post is between 7am and 10am CST, Monday – Wednesday. Yes there is! Depending on industry and specific audience, this varies, but there are general guidelines to follow. I know that everyone has their own schedule, but if you can stick to these guidelines, your posts will likely reach a wider audience and generate more engagement than they would otherwise.If people are constantly on social media, is there really a best time to post? I hope that I’ve been able to give you some insight into when it’s best to post on LinkedIn. ![]() In short – the key to finding the best time to post on LinkedIn, is to think like your customers! Put yourself in their shoes and adjust for time zones. If you’re not always available to post content at these times, check out this short piece I wrote on LinkedIn automation tools and content scheduling – this can help you to prep your work and have it post at at time that suits you. It’s better for to me to post at the tail-end of the high engagement, at say 2-3pm, so that I can maximise my engagement in the both the UK and the US at the same time. If I post content at 10am UK time, it might be 4am – 6am for my US audience. For example, most Lix users live in the USA, whereas we’re in the UK. It may even be the case that a large portion of your users are based in another country. The beauty of social media is that you can reach customers all around the world. Where this becomes a little more complicated, is when you factor in time zones. On a Friday, people are wrapping up their work (or they have one eye on the weekend!). On a Monday, people are usually getting back into the week, catching up with the weekend’s correspondence and kicking off their projects for the following days. Think about when they are using LinkedIn and have the time to engage with what you post.Īccording to a study performed by Sprout Social, the best days to post are Tuesdays to Thursday, with the highest engagement coming between 10am and noon: A good starting point here is to get into the mind of your ideal customer, the end reader or viewer for your content.
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